WatchMojo, the Montreal-based video content producer, publisher, and syndicator, has announced a partnership with Easub to expand distribution of its content to China.

WatchMojo is one of the most successful media brands ever built on YouTube, and now boasts over 23 million subscribers across its channels. Easub, a Chinese company backed by Weibo, transmits video content through Chinese social networks, video platforms, and its own platform. Easub will take WatchMojo’s globally relevant content and handle the translation, publication, and marketing of it for Chinese-speaking audiences.

This new partnership is the next in a series of moves to expand WatchMojo’s international network of channels. There is already WatchMojo UK, WatchMojo Français, WatchMojo Español, WatchMojo Türkiye, WatchMojo Brasil, WatchMojo Deutschland, WatchMojo Italia, and WatchMojo India, giving the company a massive international reach.

“The most successful companies and valuable brands have global reach and a natural disposition to serve consumers around the world. WatchMojo is no different, and once we reached 10 million subscribers on YouTube, then it was a natural evolution for the company,” said Ashkan Karbasfrooshan, WatchMojo Founder and CEO.

After spending the first half of the 2000s writing hundreds of columns on entertainment, lifestyle and history and publishing two books, Karbasfrooshan created WatchMojo to produce videos that were of higher quality than the user-generated fare found on most websites. WatchMojo videos, however, used a format, style, length and tone that catered to internet viewers’ tastes. WatchMojo.com was founded in June 2005 by Ashkan Karbasfrooshan, Raphael Daigneault, and Christine Voulieris. The website launched in June of 2005 and the YouTube channel was launched in January of 2007. The original content featured hosts and vlog-style presentations, but the programming has shifted over the years to more polished visuals and voice-overs.

The company is headquartered in Montreal, with some content produced in-house here and some produced via correspondents. There is also content that is produced through formal partnerships with other media companies, like Easub.

“Easub is excited to partner with WatchMojo to represent them exclusively in China. Our responsibilities include translation, subtitling, content distribution, content management, social accounts management and commercialization on Chinese platforms,” Kai Chang, Easub Founder and CEO.

WatchMojo videos can be viewed via Weibo on the following categories: WatchMojo Movies, WatchMojo TV, WatchMojo Animation and Comics, WatchMojo Celebrity, WatchMojo Pop, WatchMojo Music, WatchMojo Video Games, and MsMojo