Montreal’s tourism incubator program, MT Lab, is bringing on the Palais des Congrès de Montreal as its “Grand Partner”.

According to a release, the partnership will see the Palais work with Montréal startups to develop the convention centre of the future.

“By working actively with emerging companies, the Palais will stimulate innovation in its own industry and benefit from the expertise of Montréal entrepreneurs to foster lasting experiences for event participants, primarily through technology and by appealing to the different senses,” read a release.

The Palais des congrès will join forces with Tourisme Montréal, providing a showcase for the entrepreneurs while encouraging the their creative solutions to support business tourism efforts.

Emerging companies from Québec have until March 15 to apply to join MT Lab‘s third cohort of startups, for a chance to collaborate with the Palais on revolutionizing the event industry. The one-year incubation program will enable entrepreneurs to come up with and present brilliant solutions for tangible situations as determined by the Palais and the partners of MT Lab.

“Montréal is a city of innovation brimming with talent. The Palais has a role to play in the city’s creative ecosystem, and we firmly believe there are young local companies that can make a difference in our industry’s development,” said Robert Mercure, President and CEO of the Palais des congrès de Montréal. “We can give them incredible international exposure, and in the process provide our customers with an outstanding event experience,” he added.

MT Lab calls itself North America’s first innovation incubator dedicated to tourism, culture and entertainment.