Startupfest is bringing its Elevator World Tour to Asia. It’s first event within the continent on October 13 will see 100 up-and-coming entrepreneurs pitch their ideas on the 100th floor of Hong Kong’s tallest building, the International Commerce Centre (ICC).

Like previous Elevator World Tour stops at Toronto’s CN Tower, Tel Aviv’s Azrieli Tower and Paris’ Eiffel Tower, the event will see dozens of entrepreneurs pitch wealthy venture capitalists for a $100,000 prize. In a 60 seconds-long elevator ride, pitchers will need to convince and engage the 10 judges to earn a spot in the top ten finals, said Startupfest founder Phil Telio.

“We’re thrilled to collaborate with HKSTP to host the Asia leg of Elevator World Tour in Hong Kong,” said Telio. “It’s a reminder that the city has a long tradition of entrepreneur spirit, and that the world’s greatest companies start with a great idea and an unstoppable founder.”

Telio’s counterpart in Hong Kong, Albert Wong, the CEO of HKSTP, said acquiring skills to convince investors is “fundamental,” while learning to tell your story in a compelling way is “indispensable” in today’s crowded startup landscape.

“We are proud to bring this prestigious event to Hong Kong as we believe the entrepreneurs in the region will benefit greatly from this event,” added Wong.

The Elevator World Tour is a spinoff of Montreal’s annual Startupfest, an event for startups, entrepreneurs, and investors that brings over 3,000 people from 20 countries every summer.

Some of the judges for the Hong Kong event have already been named, including Telio and Jamie O’Hara of Grise Global Groupe. The events “local judges” are Carman Chan of Click Ventures, Patrick Albert of GNAC Sarl, Samson Tam of Hong Kong Business Angel Network, Alfred Lin of SpeedPixel Venture and Gordon Yen of Radiant Venture Capital Ltd. The rest of the judging team is expected to be named soon.

Startups with less than five years of existence can apply to pitch here until September 13.

Meanwhile, the list of 100 aspiring startups who made the cut will be announced here.