Last week’s C2 conference, with its brain dates, art installations, and panel discussions on AI, was an innovative cross-section of commerce and creativity; it was also an obvious choice of location to announce Lune Rouge‘s newest company, Reflector Entertainment Ltd.

Co-founded by Cirque du Soleil’s Guy Laliberté and Alexandre Amancio, former creative director of Assassin’s Creed Revelations and Unity, Reflector Entertainment is a multiplatform company that develops intellectual property in Quebec with a view to distributing it internationally. It is a division of Lune Rouge, an investment company also founded by Laliberté.

“The idea is that we put the universes first, before we even start thinking about the medium where the world is going to live. I think right off the bat that sets us apart from most everybody else. Typically, entertainment companies start off as being either a publishing company or a film studio or a tv studio. I think this distinct approach that Reflector has is something I don’t think could have been done 15 or 20 years ago. Because of this new ecosystem of media, where one can have easy access to all of these different mediums, I think this puts us in a very specific position and it’s a perfect time to make this endeavor possible,” Amancio told MTLinTECH.

Movies, television series, video games, novels and comic books are just some of the platforms Reflector will be using to bring its worlds and creations to life.

“I met Guy about two and a half years ago and we started working together. I had left Ubisoft; productions were becoming very very big and I felt that I wanted to have something with smaller teams and nimbler production, where each individual artist has a little bit more direct impact on the actual output. So I had already started working on the initial idea that would become Reflector when we started working on a project together. We really got along and felt that we had a similar approach to creation, creativity, and art, and we decided that we’d like to continue working together.

I told him about this idea I had for a company that was a different kind of entertainment company, that was more based on the actual mythologies, the story worlds, rather than the medium itself.

Like me, he felt that the time was right for something like this. He also asked me to become the chief creative for his new company he was founding after Cirque du Soleil, which is called Lune Rouge. I became the chief creative for his company and we were working on a lot of different projects, and he partnered up with me on Reflector and it became part of the Lune Rouge ecosystem.”

Montreal’s position as both a tech hub and creative center made it a logical choice for Reflector’s headquarters.

“Quebec’s prime asset is its creativity. Reflector Entertainment is the embodiment of this unique strength that sets us apart,” said Guy Laliberté. “Our partnership aligns with the mission of Lune Rouge, which aims to support the next generation of entrepreneurs. We have the best resources and are developing worlds here in Montreal, intended for an international market.”

Cross-platform content creation is the future of entertainment. Here are 5 reasons why: https://t.co/LxTYgJh2Pj pic.twitter.com/pc2OlArYAG

— Reflector Ent. (@ReflectorEnt) May 29, 2017

Located at Maison Alcan in the heart of Montreal, Reflector Entertainment is currently seeking more than 150 employees in the gaming and creative development fields, and the company is attempting to nurture a company culture that reflects their cross-platform approach.

“I want a combination of established talent, people that are talented and have already proven themselves professionally but still have that secret fire, and new up and comers that have a pair of fresh eyes, that are really connected with the zeitgeist of today. In the past 15 years the world has been changing at an exponential rate. And I think that these young people that have been born into this new era of change have a very specific and unique way of seeing the world, and I think they can bring a lot to creating universes that are relevant to the world of today.”

Photo source