Bonlook has raised a long-term “major investment” from Walter Capital Partners. Details of the deal were not disclosed.

The Montreal-based company will open up 20 new brick-and-mortar stores in different markets and develop a new omnichannel platform with the first round of funding from the deal.

“The timing for working with Walter Capital Partners is strategic for our company. The quality of Walter Group’s management team and the depth of their combined experience are major assets to the execution of our ambitious growth plan,” said Sophie Boulanger, president of Bonlook.

“Since 2011, Bonlook has offered customers a high-performance e-commerce platform; we have since added physical stores that supply professional advice and the chance to try our products in person,” added the president.

Founded in Montreal in 2011, Bonlook calls itself a destination for trendy and well-designed frams. The company’s mission is to “change the purpose of eyeglasses from seeing to being seen,” while it’s goal is to “revolutionize the omnichannel shopping experience for eyewear.” By making it more accessible, Bonlook says it’s “elevating prescription eyewear to the rank of staple fashion accessory at an unbeatable value for money.”

“We are pleased to announce this investment, which will allow Bonlook, a company with strong growth potential, to flourish in the coming years,” said Éric Phaneuf, managing partner at Walter Capital Partners. “We were quickly convinced that we shared common interests and values. Bonlook is an obvious choice for our first investment because of its success in developing and implementing its strategies, and the potential for its brand.”

Montreal-based Walter Capital Partners is a private equity firm and part of the Walter Group. Walter Capital invests capital and know-how in established small and medium-sized businesses.