Genesys, a global company that provides cloud customer experience and contact center solutions, has acquired its long-standing partner, nGUVU. The nGUVU acquisition allows Genesys to add gamification to its workforce engagement management (WEM) suite.

nGUVU is a Montreal-based cloud-based software provider of gamified solutions that use machine learning and behavioral analytics to improve employee engagement and performance.

nGUVU started operations in 2015. Brightspark Venture Capital, Desjardins Venture Capital and Quebec family offices previously invested in the company.

Genesys is backed by Permira funds, Technology Crossover Ventures, and Hellman & Friedman.

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nGUVU acquisition will improve employee engagement

With the nGUVU acquisition, Genesys customers will get even better, modern employee experiences. Currently Genesys offers its Genesys Cloud solution, an all-in-one platform for public cloud contact center operations. Genesys says businesses can radically improve employee engagement, customer experiences, staff retention and cost savings.

“Helping organizations elevate ordinary transactions into meaningful connections is central to the company’s vision, said CEO Tony Bates. He said a combination of advanced cloud and artificial intelligence (AI) technologies and a highly engaged workforce achieves this goal.

“That’s why we are bringing nGUVU into the Genesys family to help organizations positively influence employee behavior and performance through gamification,” Bates said on the nGUVU acquisition.

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