When Wrnch raised $1.8 million from Mark Cuban’s venture capital firm just a few weeks ago, it was another win for Montreal’s group of startups focused on Virtual Reality (VR).

No, this growing community won’t receive any huge accolades. Neither will it be laden with made-up titles like “Mafia” anytime soon. But expect to see more innovative ideas coming out of this city, as several Montreal founders have been devoting their livelihoods to VR for years. For some, more than a decade.

Indeed, Wrnch‘s raise signalled that the appetite for VR investors is growing in Montreal. In this case, it revolved around the startup’s vision for computer vision engines for VR, and the content that can surround it. Computer vision is a field that includes methods for acquiring, processing, analyzing, and understanding images and, in general, high-dimensional data from the real world in order to produce information.

But the St. Henri-based Wrnch is hardly the only VR company turning heads in Montreal. Here’s four more startups turning heads:

Retinad

Content will drive the VR revolution, says Montreal startup Retinad (or was that Palmer Luckey?).

Retinad is an analytics platform for VR apps. The funded company calls itself the biggest VR analytics platform in the world. Retinad’s Unity plugin automatically works with all major VR headsets.

The platform helps VR content developers (films & video games primarily) understand what users are looking at, and consequently, what they’re not looking at. This is done by way of the startup’s innovative heatmap, which allows for visualization of user interactions and identifying key points of interest by tracking the user’s field-of-view within the VR environment.

The company is also adding features on a weekly basis and doing some “very interesting R&D” on the neuroscience side of VR.

Vrvana

Vrvana is the maker of Totem: the 3D immersive VR/AR headset with on-board cameras and a Mixed Reality Processing Unit.

The 120 degree field of view Totem “allows for an unparalleled view into virtual and blended reality worlds. No other display lets the user see, and integrate, so much of what is around them.”

Founded by Bertrand Nepveu in 2005, the team is currently working on the sixth prototype of totem, according to Tom’s Hardware. Vrvana expects to reveal it sometime in May or June. Moreover, the company is currently in talks with investors to raise a big $10 million Series A round of funding.

Following the May or June reveal of the new Totem, Vrvana intends to deliver 10 to 15 early units to select developers.

Felix & Paul

Old Port’s Felix & Paul is a VR content innovator focused on the creation of cinematic VR experiences. The Associated Press recently ran a story featuring this startup’s tech, noting that the company is letting viewers “discover who they are.”

“At Montreal-based Felix & Paul Studios, filmmakers have exploded the traditional separation between film and filmgoer by making “Who am I?” a central question — sometimes even a mystery — for VR participants.

In Felix & Paul’s ‘Jurassic World: Apatosaurus,’ you start off in a forest next to a jeep; a coffee mug and two-way radio lay within arm’s reach. Turns out you’re a park ranger visiting a sleeping diplodocid. That helps explain why the dinosaur just sniffs you in a familiar way and goes back to its daily routine chewing leaves.”

According to the company, the studio has developed proprietary 3D 360° VR camera systems, software and processing, “a platform largely recognized by the industry as the reference for the highest quality live-action VR filmmaking.”

Led by award-winning directors and innovators Félix Lajeunesse and Paul Raphaël, the studio focuses on fiction, non-fiction and experiential virtual reality storytelling.

IRYSTEC

While not explicitly developing a VR headset or VR content, Montreal’s IRYSTEC is developing perceptual computational display technology. In other words, the company claims it’s revolutionizing the viewing experience for portable displays.

RYSTEC’s Ambient Intelligent algorithms ensure that the perceived quality of content is preserved, retained and enhanced in: dark environments, bright environments and high reflecting environments.

IRYSTEC boasts it’s PowerSave technology: Ambient Intelligent Algorithms aimed at consumer electronics, like mobile, tablets, laptops, virtual reality and more. PowerSave saves display power by over 70 per cent by reducing luminance levels while maintaining readability and improving viewing comfort.

Congrats @IRYSTEC for winning the #SVFStartupPitchNight! Sign up for San Francisco Elevator Pitch https://t.co/T7287gECNo #startups #tech

— Chase Beach (@Chase_Beach) March 3, 2016