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Montreal’s Broadsign to Acquire Ayuda

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The deal making two Montreal companies into one was announced this morning and will close in Q2. Broadsign International, a leading digital out-of-home marketing platform, has reached an agreement to acquire Ayuda Media Systems. Broadsign says the deal will enable media owners to streamline business operations across all of their inventory, digital and classic. “This is a tremendous opportunity to bring together two market leaders in Out Of Home (OOH) software. Together we can help media owners drive greater efficiency in their business while at the same time realize the full potential of the industry as it becomes increasingly digital,” said Burr Smith, President and CEO of Broadsign. The OOH industry delivered US $38.6 billion of advertising in 2018, and for the first time 50% of revenue came from digital signage locations. Broadsign believes that moving forward, media owners will need a unified solution for managing, selling and delivering all of their OOH advertising, and this acquisition gets them closer to delivering that solution. “The historical coming together of Broadsign and Ayuda makes so much sense,” said Andreas Soupliotis, Founder of Ayuda Media Systems. “The combined offering of both companies creates an unprecedented best-ever offering for out-of-home media owners. I am thrilled to see these two powerhouse teams unite.” Ayuda is an advertising technology and operations software company specializing in out-of-home. Their platform is used globally by some of the world’s largest out-of-home media owners to manage day-to-day business operations. It includes an end-to-end ERP specially built for out-of-home, an ad-based digital signage platform and partner integrations that enable out-of-home media companies to tap into new digital revenue streams.  The announcement comes after a record year for Broadsign. In 2018, the company evolved from a content management system to a DOOH marketing platform and launched three new products, including its market leading programmatic DOOH solution, Broadsign Reach. Seven months after its launch, Broadsign Reach had integrated with 17 DSP partners and delivered campaigns in nine countries, for brands such as Foodora, Pepsi and UFC. The new combined company will employ 230 people globally, and power over 425,000 signs around the world, including more than 180,000 digital signs. This transaction represents the first acquisition in Broadsign’s 15-year history. The company indicated in a statement that future acquisitions will play an important role in Broadsign’s strategic plans, enhancing its position in the OOH/digital signage software market. Financial terms of the deal were not disclosed.
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