Montreal educational technology startup OOHLALA is changing its name to Ready Education. The move comes after OOHLALA recently announced that it merged with Dublabs, a Virginia-based startup company.

According to OOHLALA, the rebranding comes because the two sides are “ready to redefine campus communication.”

Users should expect a “smarter, hyper-personalized and overall more intuitive mobile app,” wrote OOHLALA.

“Together we will be building a complete student success tool – bridging campus technology and communication gaps, helping students navigate their academic & co-curricular lives and providing administrators with richer, more actionable data,” added the company.

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OOHLALA campus apps use targeted alerts and personalization to help students navigate campus life, manage their academic responsibilities, and communicate with peers and faculty. Faculty and staff have access to data dashboards that provide insight into event participation and help institutional leaders improve student services.

DubLabs-built apps integrate with learning management systems and student information systems in order to help students more easily track course assignments, class discussions, and grades, as well as important student account management like tuition payments and account holds.

Today, said the pair of companies, colleges and universities are increasingly turning to smartphones. It’s no secret that most students rely on smartphones as their primary device. They said this means of communication will support campus-wide efforts to increase engagement and improve outcomes.

In 2017, nearly 9 out of 10 first-year students at OOHLALA partner schools used the app to engage with their campus. DubLabs’ partner schools have seen “up to 95%” of their students engage with the platform on a monthly basis.

“Schools sometimes simply check the box when it comes to building a campus app. Students don’t need another app on their phone; this is an opportunity to meet students where they are with the information they need,” said Tony Orlando of DubLabs in May, 2018. “We collectively see an opportunity to provide schools with a mobile solution that’s purposely built to engage and help students.”