IRYStec, a tech company specializing in perceptual display processing technology for mobile phones, tablets and more, has raised an undisclosed series A round of funding.

Our portfolio venture IRYSTEC has closed a Series A round!! https://t.co/QcW5cSb2L6 pic.twitter.com/hZs7vzVe2W

— TandemLaunch (@TandemLaunch) September 19, 2016

Congratulations 2016 #WorldCupTech Winner @IRYSTEC for closing your Series A round!!! 🍾 👏 https://t.co/GTLxBjbZeW

— Silicon Valley Forum (@SVForum) September 21, 2016

The TandemLaunch-grown company in Montreal took on the new money from BDC Capital, Tandemlaunch and angel investors, including the Purple Angels. The money will help support marketing and sales, and pursuing mobile device OEM customers to licence IRYStec’s first Perceptual Display Platform (PDP) product.

“We are excited about the huge multi-market potential of IRYStec’s innovative technology. Their Perceptual Display Platform technology is a game changer with solid benefits for consumers in terms of improved viewing experiences on all displays in many applications,” said BDC Capital Venture Fund’s Larry Lam.

IRYStec’s clients are display device manufacturers, from mobile phones and tablets to automotive displays and Augmented/Virtual Reality (VR) headsets. Its PDP technology improves the viewing experience of displays by instantly matching both the colour and contrast of the content to the ambient environment of the viewer. The platform will also make content more compelling by adapting to each viewer’s unique vision, including adjusting the colour and contrast of content for age.

According to the company’s website, the software tech replicates how the human eye sees based on the science of the human eye, proprietary image processing algorithms and physiological models.

Moreover, PDP technology adapts to viewer attributes (age, gender, ethnicity, colour and contrast perception), improving readability across all ambient light conditions while reducing eyestrain and improving power consumption. It senses the ambient lighting environment and adjusts in real-time to ensure that the quality of displayed images is optimized, regardless of whether the viewing environment is dark, bright, or highly reflective.

“IRYStec’s technology brings significant benefits to device OEMs and consumers by reducing harmful eye strain by reducing display brightness and power by as much as 75%, while increasing average device battery life. Consumers will be able to watch movies on mobile phones or tablets for twice as long while reducing eye strain and the negative health effects of long-term viewing,” said the company’s CEO, Simon Morris, CEO of IRYStec.

IRYStec was the overall winner at the Silicon Valley Forum’s World Cup Tech Challenge held at Microsoft’s campus in early June. More than 150 companies from around the world applied to present at the World Cup Tech Challenge, while the 25 finalists were from countries such as USA, Japan, Korea, New Zealand, South Africa, France, and Canada.