BlueboxVR is launching its iOS app tomorrow as it seeks to “democratize” virtual reality (VR) content.

The app allows users to create and consume content, and it will soon pave the way to free 3D-printed headsets.

“Platforms like Youtube and Facebook have enabled access to 360° videos on their platforms now,” Bluebox’s Juan Cabrera told MTLinTECH.”We’re creating an app where if users have the hardware to go with it, they can actually use and see specific channels, like sports, entertainment, news and more.”

The company says it brings VR to the masses. The launch will include content from industry partners like Voyage Grand V, 25Stanley and VR2GO. Bluebox will soon announce these “specialized channels” for content distribution. The channels will help brands promote content “directly to customers through geolocation and exclusivity of content.” The startup feels this will serve as a great advertisement platform for the brands of these specialized channels.

Most importantly though, the startup will release the technical specs and CAD drawings of its own VR helmet so users can 3D print the hardware for free. Cabrera said that since VR is still in its infancy, too many people are hesitant to part with $500 to $600 for a headset.

“We’re here to democratize this new medium,” said Cabrera. “We’re making the headset open source and we’re not here to make money off of hardware. We believe that the faster people get this in their hands, the faster they’ll be able to start producing the technology and appreciating it.”

Users of the app will be able to stream the VR content and watch 360° videos with or without the headset.

Finally, Bluebox will also offer VR analytics tools to measure viewer engagement, including heatmaps so companies will know exactly where users are most engaged.

Bluebox isn’t the only startup within this realm of business. Montreal-based Retinad calls itself the market leader in VR analytics, allowing people to measure and understand data from VR content.

Cabrera said the startup, located on Union Ave, has been hard at work for months developing solid, engaging content for the app.

“Creating engaging content is the whole point of VR,” he said. “You want something that will change what we’re currently consuming as media. Yes, all the cool little videos are fun but what else can your brand and users do with it? Can they film, can they watch?”

The start was founded by CEO Marc-Antoine Cloutier, COO Félix Leblanc and CTO Richard Blouin. Cloutier and Leblanc had previously worked with 360 filming for VR. They developed the idea for Bluebox at the École de l’entreprenariat du Québec.